Simple first step
Before you take an assessment, check if AI is worth a conversation.
A one-page checklist for Canadian business owners who want to understand whether an AI project, funding review, SR&ED angle, or training path is worth exploring.
Use this as the cold-traffic version of the funnel. People can download first, then choose whether to take the full assessment or book a review.
What the checklist helps decide.
The goal is not to collect every detail upfront. The goal is to reduce hesitation and help the right visitor self-select into the deeper assessment.
A/B test logic
Keep the first click easy. Use the full survey after intent is proven.
Variant A asks for less commitment: download the checklist and understand the process. Variant B qualifies stronger leads through the full assessment. The winner is not just clicks; it is completed assessments and booked reviews per dollar spent.
AChecklist download
Lower friction, better for cold Facebook traffic.
BFull assessment
Higher intent, better for retargeting and warm traffic.
Want Digid to review your fit?
If the checklist raises a real project, take the full assessment or book a short review.